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THE CURTAIN GOES UP FOR A SCENTED SCREENING

Building buzz for our portfolio of brands in a unique and memorable way is one of the most important pillars of the PR & Influencer strategy.  As the main event to drive content in the run up to Christmas, an exclusive hire of the Soho House Electric Cinema provided the perfect opportunity to invite creators for a festive film screening.

A special ‘one night only’ product trailer was shown ahead of the movie, highlighting new launches for the gifting season to inform and educate the audience for additional awareness.

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