To celebrate the UK launch of Jimmy Choo Fever EDP, we immersed guests into the luxurious universe of Jimmy Choo with an international press event held at Park Chinois, a stylish restaurant in the heart of London’s Mayfair.
Over 100 key press from all over the world joined the face of the campaign, American model Hannah Ferguson. The night began with an exclusive cocktail reception, where guests discovered the new fragrance and then enjoyed a luxury three course meal, all inspired around notes of the fragrance.
A selection of key editors were offered exclusive interview time with Hannah Ferguson as well as the perfumer Nathalie Larson, resulting in depth features in key titles.
To ensure this really was a launch to remember, content creators and London based DJs @collyertwins were invited to play an upbeat set – encouraging guests to head to the dancefloor and end the night on a high.