FASHION MEETS FRAGRANCE WITH FURLA

Closely linking the fragrance launches to the successful fashion houses are always a key part of the brand storytelling we do here at KGA.

To maximise awareness for the latest Furla fragrance AUTENTICA, a select group of influencers were invited to a private event at the Furla boutique on Regent Street, for a unique fragrance journey within the fashion forward store environment.

Attendees snapped the store and perfumes for their social media platforms, which resulted in earned media coverage hitting over 4.5 million combined impressions.