DISCOVERING OUR VICES WITH AKRO
To kick off National Fragrance Week in London, we welcomed Master Perfumer Olivier Cresp and his daughter Anaïs to Fenwick Bond Street, for an exclusive introduction to their collection of addictive fragrances.
A select group of press and influencers enjoyed the sensory discovery stations which brought to life the unique storytelling angles, alongside a presentation from the founders sharing their personal insight into the creation of the brand. The session culminated in an unveiling of the of the brand’s latest vice, INK as well as 1-1 interviews and content creation opportunities.
Social media moments were captured throughout the event, resulting in a combined reach of over 600K, including images of the window displays which were installed that morning.