Our Story

Explore our incredible journey

Kenneth launched Kenneth Green Associates in 1990 to answer the need for a modern, forward-thinking company which would combine Kenneth’s longstanding international business experience with a personal yet professional sensibility.

The key objective was to build brands in a developed and sophisticated market in a professional and sensitive way, always understanding the brand owners’ objectives and working with them.

This formula has proved to be the foundation for many brands entering the UK as a new market or one that needed more development. There are now many examples of new launches that made top ten and leading global performance.

Thirty years later, KGA is proud to be a leader in the UK market and the author of many successes in the marketplace. Representing 25 brands supported by a team of 200 people with a significant market share.

1990

Kenneth launches KGA to answer the need for a modern, forward-thinking company which would combine his longstanding international business experience with a personal yet professional sensibility.

KGA moves to its first office in Esher, Surrey.

1992
1996

KGA’s sister company, Classic Beaute Ltd. is born and is dedicated to the management of niche fragrance brands.

Kenneth Green is awarded the prestigious Gordon Whitehall Award (now known as the Industry Excellence Award) by Copra. This award recognizes the immense contributions Kenneth has made to the beauty industry in the UK.

1997
1997

KGA is awarded its first Supplier Service Award by Copra. This annual award is given to a business that has delivered excellence in their retail services and responding to changing trade or consumer needs. Since 1997, KGA has been awarded this prestigious award 6 times, most recently in 2017. 

KGA becomes the number one supplier of premium fragrances in the UK market. 

1998
2000

KGA celebrates its 10th Anniversary and has grown to represents 13 brands.

KGA launches the first Paul Smith fragrances and wins a Fifi Award for Best Fragrances.

2000
2001

KGA moves to its present Head Office and Showroom in Weybridge, Surrey.

Kenneth is inducted into the Fragrance Foundation’s Circle of Champions for his notable and newsworthy contribution to the fragrance industry. He was the 3rd British recipient of the award. 

2009
2010

KGA is voted Best new entrant company by the Sunday Times 100 Best Companies to Work For.

KGA celebrates its 20th Anniversary. The company has grown to represent 19 brands. 

2010
2011

Kenneth Green is awarded Best Leader by The Sunday Times 100 Best Companies to Work For and KGA was recognized as the 3rd best company to work for. 

Launch of Jimmy Choo Original, the brand’s first fragrance and the biggest Women’s fragrance launch in the UK market to this day.

2011
2017

KGA is awarded it’s 6th Supplier Service Award from Copra. Demonstrating its continued commitment to retail excellence within the beauty industry.

KGA launches Montblanc Explorer, the biggest Men’s launch of the year immediately reaching Top 20 bestselling Men’s fragrance in the UK. 

2019
2020

KGA celebrates its 30th Anniversary and represents 25 brands.

KGA enters Best Companies for a Better Workplace and is credited with World Class Ranking and 12th best company to work for in the UK..

2021