As the largest independent distributor of beauty and fragrances in the UK, here at KGA we pride ourselves on connecting brands to retail and developing impactful strategies to drive sales. Our approach combines strong local knowledge with a unique understanding of all distribution channels – we are the trusted partner for brands to enter and win the UK & Irish market.
With over 30 years at the forefront of the prestige beauty industry, our unrivalled reputation ensures we are deeply rooted within the market. Relationships remain at the heart of our business and enable us to deliver long lasting partnerships with commercial success.
Our talented sales team drive collaboration with their contacts across the retail landscape to implement brand equity in stores and online, covering both wholesale and retail. The Sales Department identify the essential mix of outlets for the product; from flagship stores to specialised retail chains both online and bricks and mortar.
People are the priceless ingredient at KGA, we employ over 200 people at the heart of the sales environment – the stores. Our consultants are fully trained to communicate the story of the brands and convert potential sales into loyal customers. Their expert sales knowledge means that we remain ahead of the competitors and our in-house Training department ensures the field teams are educated, motivated, and focused on the key selling skills to turn perfume into profit.
Our dedicated brand management by our marketeers delivers a strategic implementation of the right objectives. From organising budgets, planning, and monitoring media campaigns as well as collaborating across the business – the dedicated specialists work seamlessly with brands to create bespoke packages that perfectly reflect their vision.
We focus on the perfect presentation of the products instore. Our Visual Merchandising team work to create a brand universe within any store environment utilising innovative site designs and creative collateral solutions. Whatever the opportunity from window displays to shelf personalisation, the result is always stylish and sustainably focused with the customers in mind.
Our focus for PR is bringing the brand to life with carefully curated storytelling to journalists, content creators and key opinion leaders. Our standout events, seeding strategies and strong relationships ensure that our brands are represented in the most professional way with our renowned KGA style. Our PR specialists work with the brands to carve out the correct key messages which delivers impactful awareness to capture potential customers on their journey to purchase. From full page editorials in top magazines to eye catching social content and reviews on blogs, every pitch point is covered.
Logistics & Distribution
The KGA service includes operational excellence across stock processing, buying and financial areas with a partnership with BDM Logistics. We have expertise in managing the supply and distribution from many brand partners, retailers and countries.