Coach Eau de Parfum Launch

Summary

Coach Eau de Parfum is inspired by the spontaneous energy and downtown style of New York City. It is a fragrance full of contrasts—spirited and sparkling, yet sensual and feminine.

A Floriental Fruity Scent

Created by perfumers Anne Flipo and Juliette Karagueuzoglou, it is inspired by the brand’s iconic codes in an olfactory interpretation of modern luxury rooted in the cool, urban ambiance of New York. Like the brand’s leather creations, it is the ultimate timeless accessory.

Coach Eau de Parfum opens with bright, sparkling raspberry which gives way to creamy Turkish roses, before drying down to a sensual suede musk base note. It is the essence of the Coach Woman.

Starring Chloë Grace Moretz as the face of the campaign

Coach’s Executive Creative Director, Stuart Vevers, cast Chloë Grace Moretz as the face of the fragrance campaign. Moretz has worked closely with the brand for the past two years and embodies the Coach values—an all-American girl who is youthful, modern and authentic with her natural beauty and free spirit.

“It’s an honor to be the face of this fragrance,” says Moretz. “To me, it’s everything I love about Coach. It’s modern and happy. It perfectly captures the spirit, energy and excitement that Stuart has brought to Coach.”

Bottle Design

The feminine, sensual bottle – a heavy glass oval is emblematic of the Coach brand. Its spray cap is shaped like a gold turnlock imitating the iconic clasp of Coach’s most famous bags. The brand’s distinctive hangtag in ebony leather and gilt metal is a luxurious finishing touch, while the horse and carriage logo, an enduring symbol of Coach craftsmanship, is subtly engraved into the glass.

UK Press Launch

In July we invited key UK beauty press and influencers to an intimate canapé style breakfast to discover the new fragrance from Coach. We presented a synopsis of the brand’s history from past to present and we had the privilege of the perfumer, Juliette Karagueuzoglo, join us to explain in depth the fragrance notes and the inspiration behind the new scent.