Abercrombie & Fitch Launch


Inspired by that first moment of attraction, when two people’s worlds collide and a spark is ignited, ‘First Instinct’ is the interpretation of that exciting first glance and the initial connection felt. That very moment can’t be defined in words, nor can it be anticipated.

Fragrance: Fougere Aromatic Amber

Blended for the man who lives by his first instinct, this modern sensual fougere oriental boasts an extremely layered masculine new construction. Sexy, addictive and irresistible.

  • Top:  Electric gin & tonic combined with Kiwano Melon jump-starts the scent amplifying the moment, the excitement, the adrenaline and fresh, youthful optimism.
  • Mid: Szechuan pepper ignites the spark to heat up the magnetic attraction while violet leaves bring depth and an interesting citrus twist to capture warm, textured masculinity.
  • Base: Sueded musk sensually mingles with sleek raw amber building an exciting tension and pure addiction that can’t be stopped.

“I wanted to create a modern fragrance that balances both the fresh elements of fougere with oriental warmth.  All the notes together, create a scent with worldwide appeal for the Abercrombie & Fitch man and beyond.” – Phillippe Romano, First Instinct Perfumer.

UK Press Launch

On 19th May we organised a private dinner at The Riding House Cafe for a select group of grooming bloggers to present First Instinct.  Everyone commented on how great the fragrance was, they loved the fact it had gin & tonic in the top note along with Kiwano Melon. A total hit with the guys.

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