The KGA PR team officially kicked off Christmas by welcoming top contacts to a scented showcase hosted at the penthouse suite in Soho Hotel. The first ‘real life’ event in over 18 months generated lots of coverage leads, happy faces and a great buzz for that feel good factor.
Guests were guided through the seasonal themed suite, discovering the latest fragrance launches and perfect gifts for the season ahead, providing ideas for their gift guide features and online placements.
We had live bauble illustration and enabled guests to place an order for their very own Christmas tree delivery – which alongside all the fragrant offerings – truly captured the festive spirit.
Over 120 pieces of social media were shared from the event, resulting in a combined reach of over 1 million.