We handpicked two top content creators and whisked them away to Palm Springs for the ultimate L.A lifestyle to excite them and their thousands of followers about the new Coach Dreams fragrance.
To tie in with the advertising campaign visuals, we hosted top UK influencers @lucyandlydia at an unforgettable trip to California. Press and influencers from markets across the globe were also in attendance alongside the two campaign ambassadors – Jean Campbell and Binx Walton – for the full Coach experience.
The launch trip played on the concept of an American road trip, where guests were invited to ‘live their dreams’. They were transported to Pioneer Town situated near Joshua Tree in Palm Springs where they were immersed in the inspiration behind the fragrance.
Following a fragrance presentation and a Coach branded lunch, a selection of ‘bucket list’ activities were available for guests to partake in, encouraging extensive photo and social opportunities throughout the day. Influencers @lucyandlydia were dressed in Coach fashion pieces to ensure complete brand alignment whilst shooting organic content which resulted grid posts with total reach of over 500k and Earned Media Value of over £8k.
This trip paved the way for a paid influencer campaign for Coach Dreams. We worked with @lucyandlydia alongside 9x additional influencers who created bespoke content to drive sales and awareness of the new fragrance.