KGA supported the spectacular Frasers Festival at Cholmondeley Castle in Chester, a uniquely memorable event with exciting brand activations, panel discussions and music performances. 

Our KGA fragrance area included an array of branded moments, an interactive photo booth, and plenty of samples to engage and excite over 2000 attendees.

A few of KGA family also braved the Frasers’ Fearless Challenge – 27 mud-filled obstacles followed by a 5.5k run!  An epic day with incredible feedback and great excitement, demonstrating our continued collaboration with one of our trusted retail partners.

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