Jimmy Choo: I Want Choo
Product Launch

Jimmy Choo: I Want Choo

Jimmy Choo launches a new female fragrance, I Want Choo. An ode to the playful spirit, confidence and glamour that optimises the Jimmy Choo woman.

‘I Want Choo’ is a powerful floral fragrance that opens with joy and finishes with a seductive twist. A sparkling, citrus top note of Mandarin juice contrasts with the suave velvety nuances of Peach. In the heart notes, a hypnotic Red Spider Lily with solar Vanilla-like notes blends in with the sensual vibes of Jasmine Sambac to reveal a daring allure. The base notes of Vanilla and Benzoin, anchor the fragrance in a deep, yet joyful way, leaving an intense scent trail behind.

Selfridges Cartier & Bulgari Personalized Counters
Product Launch

Selfridges Cartier & Bulgari Personalized Counters

Launching in time for Christmas, Cartier and Bulgari introduced personalized counter spaces in Selfridges London. The production of these sites was closely aligned with Selfridges’ Project Earth and KGA’s Keen To Be Green programs. Both constructions were developed with recycled acrylic, natural fibre wallpaper, eco-friendly marble-effect tiles, and Forest Stewardship Council MDF.

Not only were these counters a testament to Selfridges’ and KGA’s sustainability mandates, but they were also functional and eye catching for the Selfridges’ customer.