AN EVENING WITH CHOO
A takeover of the private dining room at Notting Hill’s Casa Cruz provided a feeling of opulence and luxury that perfectly complimented the latest launch from Jimmy Choo, I Want Choo Forever.
COACH SUMMER SOIREE
Oakley Court in Windsor provided the perfect picturesque backdrop for the unveiling of the new fragrance from Coach, Wild Rose to a selection of key content creators.
A MOMENT WITH MONTBLANC
Celebrating the success of existing fragrances is just as important as launching new ones. With this in mind, the KGA PR team hosted an exclusive dinner in the heart of London’s Mayfair for VIP journalists and content creators to toast to our Montblanc fragrance triumphs.
VENETIAN PERFUMERY WORKSHOP
KGA welcomed Nicola Pozzani, Creative Director at The Merchant of Venice, to bring a touch of Venice to the heart of London with an immersive brand discovery and preview event for new launches tailored towards press, influencers and our KGA consultants.
FASHION MEETS FRAGRANCE WITH FURLA
To maximise awareness for the latest Furla fragrance AUTENTICA, a select group of influencers were invited to a private event at the Furla boutique on Regent Street, for a unique fragrance journey within the fashion forward store environment.
WELCOME TO THE KGA SCENTED SALON
A takeover of London’s luxury Townhouse salon provided the perfect backdrop to present new S/S launches to over 60 press and influencers.
DISCOVERING OUR VICES WITH AKRO
To kick off National Fragrance Week in London, we welcomed Master Perfumer Olivier Cresp and his daughter Anaïs to Fenwick Bond Street, for an exclusive introduction to their collection of addictive fragrances.
REUNITED AT LAST
Our KGA family came together for our much anticipated annual conference at South Lodge Hotel – the first to take place in real life instead of virtually since the beginning of the pandemic.
NEW BRAND ALERT: SALVATORE FERRAGAMO
The Italian lifestyle brand, Salvatore Ferragamo prides itself on a distinctive blend of expert quality, impeccable craftsmanship and timeless design.
A FESTIVE SCENTED SLEEPOVER
To begin the countdown to Christmas and strengthen the relationships with top influencers, the KGA PR team whisked away 15 social stars and their guests to a luxury staycation at the 5* Coworth Park estate, in Surrey.
A VERY MERRY PR SHOWCASE
The KGA PR team officially kicked off Christmas by welcoming top contacts to a scented showcase hosted at the penthouse suite in Soho Hotel. The first ‘real life’ event in over 18 months generated lots of coverage leads, happy faces and a great buzz for that feel good factor.
NEW BRAND ALERT: MONCLER
Moncler Pour Femme and Moncler Pour Homme are the latest in a long line of inspirational creations by the House and a natural extension of a 360° lifestyle brand celebrated around the world for its heritage of mountain excellence.
NEW BRAND ALERT: ROGER & GALLET
Renowned for the first ever Eau de Cologne, Roger & Gallet has specialised over the years in perfumed rituals with its bath & body products, as well as working with the world’s leading fragrance masters to create a timeless collection of elegant scents.
Jimmy Choo: I Want Choo
Jimmy Choo launches a new female fragrance, I Want Choo. An ode to the playful spirit, confidence and glamour that optimises the Jimmy Choo woman.
‘I Want Choo’ is a powerful floral fragrance that opens with joy and finishes with a seductive twist. A sparkling, citrus top note of Mandarin juice contrasts with the suave velvety nuances of Peach. In the heart notes, a hypnotic Red Spider Lily with solar Vanilla-like notes blends in with the sensual vibes of Jasmine Sambac to reveal a daring allure. The base notes of Vanilla and Benzoin, anchor the fragrance in a deep, yet joyful way, leaving an intense scent trail behind.
Virtual Christmas Showcase
Due to the current global situation, the PR Team adapted the annual KGA Christmas press day into an immersive digital experience.
Selfridges Cartier & Bulgari Personalized Counters
Launching in time for Christmas, Cartier and Bulgari introduced personalized counter spaces in Selfridges London. The production of these sites was closely aligned with Selfridges’ Project Earth and KGA’s Keen To Be Green programs. Both constructions were developed with recycled acrylic, natural fibre wallpaper, eco-friendly marble-effect tiles, and Forest Stewardship Council MDF.
Not only were these counters a testament to Selfridges’ and KGA’s sustainability mandates, but they were also functional and eye catching for the Selfridges’ customer.
Coach Dreams Influencer Campaign
Coach Dreams launched in March 2020. Coach Dreams awakens the spirit of adventure and freedom. A beautiful fragrance that takes you on a journey evoking optimism, happiness and memories in the making.
LIVING THE AMERICAN DREAM FOR THE NEW COACH FRAGRANCE
We handpicked two top content creators and whisked them away to Palm Springs for the ultimate L.A lifestyle to excite them and their thousands of followers about the new Coach Dreams fragrance.
Montblanc Explorer – Product Launch
New product launch
KGA BRINGS THE ‘JIMMY CHOO FEVER’ TO LONDON
To celebrate the UK launch of Jimmy Choo Fever EDP, we immersed guests into the luxurious universe of Jimmy Choo with an international press event held at Park Chinois, a stylish restaurant in the heart of London’s Mayfair.